Absolutely not.

AI is a useful tool for business processes and virtual chat teams, but I would never trust it when it comes to the most important brand asset your customers will interact with online (maybe even anywhere).

You shouldn’t either.

We consider ourselves craftsmen designing sales-focused websites... for humans, by humans.

Or for wolves, if you will.

Period.

Many business owners assume they’ll generate more business online if they simply throw up a fancy online brochure and let their market know they exist. Maybe run some ads and send some traffic.

It takes a lot more than that to generate buzz and convince people you’re not only trustworthy but the most worthy option on the market.

However, the human brain operates in a predictable fashion. And scientists have been poking at it for centuries, studying what stimuli best trigger trust, desire, excitement, reciprocity, and other impulses adding up to action.

This is the psychology of persuasion.

For a primer in this school of thought, start with “Influence” by Robert Cialdini and “Ca$hvertising” by Drew Eric Whitman.

My aim is not to create another generic website in your industry but to develop your unique online voice and express what sets you apart from the competition. For this reason, every project begins by wrapping my mind around your company and your products and services.

Work starts with an initial interview of you (or someone else highly-knowledgeable about your company), in which I or someone from my team dig into the psychology of your market and what makes your offer unique. We record this call and consolidate it into our own notes, then come back to you with additional questions later if there are any gaps to fill.

From there, we start the research process, digging into your industry and your competition to get a better understanding of your target market and what we need to do to stand out.

During this time, we also begin developing copywriting and branding hooks positioned for maximum impact in your market.

Beware designers who build something pretty and ask a writer to cram the copy into a template (lorem ipsum, anyone?). Messaging, on-site goals, and brand interests should always lead design decisions.

The above is why we often design and write at the same time, fleshing out the copywriting hooks in a back and forth process, which allows us to tweak and blend them together seamlessly.

No fitting square pegs into round holes.

Once we have your front page (or home page) ironed out, we come to you for your initial feedback. If all looks good, we start working on the rest of the site.

When it’s finished, you make your final review and we implement changes as needed. As you may have noticed, we do not plan out the entire site in advance. This is an organic process, leaving room for the vision to evolve as our idea becomes reality.

Yes. we build (almost all) our websites with WordPress, using Beaver Builder. This provides you with a user-friendly back-end your team can use to make small edits and changes to the site as needed.

When your site is finished, you’ll receive a few short videos walking you through exactly how to change basic images and content on the site as needed.

If bigger design-heavy changes are needed at some point, you can either hire me for more in-depth alterations or speak with the multitude of designers out there who already use and understand this software.

We also offer ongoing maintenance packages which include security, updates, backups, and unlimited edits to the content and images on your site as needed.

No problem at all. Just let me know.

This is up to you.

You can take over site management yourself, doing backups, security checks, fixes, and hosting as needed.

Or we can manage the website for you at a small monthly rate (based on the complexity of your ongoing needs).

It depends.

I’m a big believer in function over form.

Our goal isn’t to create some big flashy site that loads too slowly and doesn’t actually bring in sales results. The goal here is increased engagement, booked interviews, and sales (whatever your desired response).

We can implement dynamic features to inject that “wow factor” if you want, but be careful about choosing overly-ambitious aesthetics over the the real objective here, which is harvesting attention and forging business relationships with people who visit your site.

Let’s talk about your vision first, though.

WordPress (and Beaver) only continues to get more robust, so the features you have in mind may not be as complicated or outside the norm as you assume.

Website projects vary a great deal in scope and needed technical skill, so prices will vary as well.

If you want to make sure I’m in your budget before reaching out, a full build with all content and copy written for the website will range between $4000 to $12,000, depending on the complexity of your niche and desired features.

The terms are 50% upfront and then 50% due upon your final review and acceptance of the finished website.

Some clients may be eligible for a 24-month payment plan to avoid a lump sump expenditure of this size.

Get in touch for details.

Yes, we also offer cold outreach, presentation writing & design, email marketing, blog builds, and various other copywriting services.